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Guides for ordering custom printed napkins.

Sizes and ply weights, printing methods, artwork that survives a five-inch square and the arithmetic behind an event order — everything a venue, caterer or planner needs to buy printed napkins properly.

Printed vs plain

Custom Printed Napkins vs Plain Napkins: Which Should You Order?

A side-by-side look at custom printed napkins and plain napkins, with a verdict on when printing is worth it and when plain stock is fine.

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Artwork guide

Preparing Artwork for Custom Napkins: Logo Files, Colors and Proofs

Which logo files, colors and layouts print best on custom napkins, and what to check before you approve the proof.

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Holiday parties

Custom Napkins for Holiday Parties: Branded Napkins for Office Parties, Open Houses and Seasonal Events

How to order custom holiday party napkins for office parties, client open houses and seasonal events, from size and imprint to timing.

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Wedding guide

Custom Napkins for Weddings: A Planning Playbook for Couples and Planners

Where custom napkins show up at a wedding, what to print on them and how to plan the order around the date.

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Restaurants

Custom Napkins for Restaurants: Branded Napkins for Every Table and Takeout Bag

How sit-down restaurants, bistros and restaurant groups choose, brand and reorder custom napkins for the dining room, the bar and the takeout counter.

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Pricing guide

What Drives the Cost of Custom Napkins? How to Get an Accurate Quote

The five choices that move the price of custom napkins, and the details to send for an accurate quote.

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Buying guide

Cocktail, Luncheon or Dinner: Choosing the Right Napkin Size and Ply

Napkin orders go wrong in the same two places nearly every time. Somebody buys one size for a service that actually needs three, or buys the right size in a weight that gives up halfway through the meal.

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Printing

Foil Stamping, Flat Printing or Embossing: How to Put a Logo on a Napkin

A napkin is a difficult surface to print on. It is soft, absorbent, folded into layers, and it is looked at for about three seconds at a time in lighting nobody chose for reading.

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Event planning

How Many Napkins to Order for an Event: A Planning Formula

Ask ten planners how many napkins an event needs and you will get ten round numbers and a shrug. It is one of the last line items anybody calculates, which is why it is one of the most reliably wrong.

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